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Jacobsen, Marjory.
Art for Work: The New Renaissance in Corporate Collecting.
Jacobson's exhaustive research took her to thirty cities in eight countries to seek out the most innovative corporate patrons of contemporary art. Her conclusion: corporate patrons know the value of experiment, risk taking, and standard setting in business. Their art programs are a highly sophisticated management tool geared to enlightened self-interest. Work reveals not only how business has a vital role to play in the contemporary world, but also how art enhances the corporation: in selling an image in a competitive marketplace; in promoting corporate citizenship within increasingly demanding communities; and in experimenting with novel ways to educate and stimulate the workforce.

Category: Fine Art, Art History & Theory
Binding: Cl
Pages: 224 pp
Publisher: Harvard business school (dap)
Year: 1993
Publication Place: Boston,
ISBN: 0875843638
Book Id: 11463

Price: $60.00

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