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Helvetica Forever: The Story of a Typeface.
Muller, Lars, and Victor Malsy, eds.
Helvetica Forever: The Story of a Typeface.
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity- a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields - from signal design to party flyers.

Category: Design, Typography
Binding: Cl.
Pages: 160 pp
Publisher: Lars Muller
Year: 2009
Publication Place: Baden,
ISBN: 9783037781210
Book Id: 75911

Price: $49.00
out of stock

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