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Urban Planning
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Modernizing Main Street: Architecture and Consumer Culture in the New Deal.
Esperdy, Gabrielle.
Modernizing Main Street: Architecture and Consumer Culture in the New Deal.
An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades.

Category: Urban Planning, Urban Planning
Binding: Cl.
Pages: 307 pp
Publisher: Center for American Places
Year: 2008.
Publication Place: Chicago,
ISBN: 9780226218007
Book Id: 76882

Price: $35.00

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