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Ikonica: A Field Guide to Canada's Brandscape.
Hanna, Jeanette and Alan Middleton.
Ikonica: A Field Guide to Canada's Brandscape.
From Roots to Rogers, Tim Hortons to Cirque du Soleil, Ikonica is a witty, thoughtful tour of the prime movers, triumphs, and flops of Canada's complex "brandscape." The first book to explore the country's rich and unique brand heritage as well as emerging trends, Ikonica draws on authors Jeannette Hanna's and Alan Middleton's years of experience as brand strategists.

Category: Design, Identity & Information
Binding: Pap.
Pages: 232 pp
Publisher: Douglas & McIntyre.
Year: 2008
Publication Place: Toronto,
ISBN: 9781553652755
Book Id: 78692

Price: $32.95

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