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Typography Essentials: 100 Design Principles for Working with Type.
Saltz, Ina.
Typography Essentials: 100 Design Principles for Working with Type.
Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize-but not to oversimplify-the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role. A deep understanding of letterforms and knowledge of the effective use of letterforms can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This book is intended to advance the progress of designers seeking to deepen their typographic expertise; it is organized and designed to make the process enjoyable and entertaining, as well as instructional.This book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

Category: Design, Typography
Binding: Pap.
Pages: 208 pp
Publisher: Rockport.
Year: 2011
Publication Place: Gloucester,
Book Id: 89720

Price: $25.00

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