Unless they improve their performance, design firms will lose their relevance in society and their corresponding ability to shape the environment positively. This is the warning James O. Jonassen sends in Designing the Design Firm. Yet very few firms ever get around to designing their own practices for high performance. What follows is a discussion about how to create a design practice that is capable of producing design that awakens the human spirit, transforms the user experience, and makes places better than they were before. This is what Jonassen calls high-performance design. Leveraging his 40-year (and ongoing) quest to design a high-performance professional practice, Jonassen shares hard-won insights that are practical and at times controversial. Readers will delight in joining him on his enlightening journey.
Pages: 212 pp
Publisher: Greenway Communications
Publication Place: Atlanta,
Book Id: 90065
out of stock