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Designing the Design Firm: The Quest for High-Performance Design
Jonassen, James O.
Designing the Design Firm: The Quest for High-Performance Design
Unless they improve their performance, design firms will lose their relevance in society and their corresponding ability to shape the environment positively. This is the warning James O. Jonassen sends in Designing the Design Firm. Yet very few firms ever get around to designing their own practices for high performance. What follows is a discussion about how to create a design practice that is capable of producing design that awakens the human spirit, transforms the user experience, and makes places better than they were before. This is what Jonassen calls high-performance design. Leveraging his 40-year (and ongoing) quest to design a high-performance professional practice, Jonassen shares hard-won insights that are practical and at times controversial. Readers will delight in joining him on his enlightening journey.

Category: Design, Graphic Design
Binding: Pap.
Pages: 212 pp
Publisher: Greenway Communications
Year: 2011
Publication Place: Atlanta,
Book Id: 90065

Price: $39.95
out of stock

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